TikTok launches direct Spotify attribution for music creators
Artists can now see how many TikTok video views actually converted to Spotify saves and follows. It's the data we've been begging for.
2 min read
Marketing & Growth
Nadia Okeke
Nadia covers paid ads, TikTok creator marketing, and the data side of indie campaigns. She ran growth for an electronic label in Berlin before joining MelodicMind.
Articles by Nadia Okeke
Indie music marketing budget: how to allocate $500 in 2026
A real $500 release budget, split across the channels that matter. No theory: just where to spend, where to skip, and what to expect back.
4 min read
Meta tightens music ad targeting, what indie advertisers lose
Meta removed several interest-based targeting categories that indie music advertisers relied on. Here's the workaround.
2 min read
Playlist Push review: big TikTok numbers, mixed quality
We ran a $300 Playlist Push campaign and a $300 TikTok creator add-on. The reach is real. The cost per genuine listener is the question.
3 min read
TikTok music promotion explained: what actually drives Spotify saves
Most TikTok music advice is recycled myths. Here's what real attribution data tells us about which kinds of videos actually drive Spotify saves, and how to spend on creators.
3 min read
Pre-release marketing checklist for indie artists (8-week countdown)
Eight weeks out to release day. What to do, in what order, and what to skip. The exact checklist we run for our own releases.
4 min read
YouTube ties Shorts views to song saves on YouTube Music
YouTube's new attribution data shows artists how Shorts impressions actually convert to YouTube Music saves. The numbers are surprising.
2 min read