Nadia covers paid ads, TikTok creator marketing, and the data side of indie campaigns. She ran growth for an electronic label in Berlin before joining MelodicMind.
There are six real ways to pay for music promotion, and they have wildly different economics. A $150 curator campaign we tracked returned 5 playlist placements and 1,874 streams. TikTok converts views to Spotify saves at 0.3%. Meta ads buy followers cheapest. Spotify editorial costs nothing and lands 3–5% of the time.
8 automated Meta ads platforms for musicians, ranked on cost per result, how much creative work you're left holding, and whether anyone keeps optimizing after launch.
Artists can now see how many TikTok video views actually converted to Spotify saves and follows. It's the data we've been begging for.
A real $500 release budget, split across the channels that matter. No theory: just where to spend, where to skip, and what to expect back.
Meta removed several interest-based targeting categories that indie music advertisers relied on. Here's the workaround.
We ran a $300 Playlist Push campaign and a $300 TikTok creator add-on. The reach is real. The cost per genuine listener is the question.
Most TikTok music advice is recycled myths. Here's what real attribution data tells us about which kinds of videos actually drive Spotify saves, and how to spend on creators.
Eight weeks out to release day. What to do, in what order, and what to skip. The exact checklist we run for our own releases.
YouTube's new attribution data shows artists how Shorts impressions actually convert to YouTube Music saves. The numbers are surprising.