Step-by-step walkthroughs of distribution, the Spotify algorithm, ad spend, and release planning.
Everything you need to know before you upload your first track, picking a distributor, preparing your files, setting metadata, claiming your artist profile, and avoiding the mistakes that cost you streams.
There isn't one Spotify algorithm. There's a stack of them, and each layer rewards a different listener signal. Here's what each one does and how to feed it.
A real $500 release budget, split across the channels that matter. No theory: just where to spend, where to skip, and what to expect back.
Spotify editors read every pitch. Most don't land. The few that do share specific traits we've reverse-engineered after a year of tracking what makes the cut.
Most TikTok music advice is recycled myths. Here's what real attribution data tells us about which kinds of videos actually drive Spotify saves, and how to spend on creators.
Eight weeks out to release day. What to do, in what order, and what to skip. The exact checklist we run for our own releases.